Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot
international music, created by Grammy Award-winning producers, and contagious steps
to form a "fitness-party" that is downright addictive. Since its inception in 2001,
Zumba Fitness has grown to become the world’s largest – and most successful – dance-fitness
program with more than 10 million people of all shapes, sizes and ages taking weekly
Zumba classes in over 90,000 locations across more than 110 countries.
Sometimes, great things happen by accident. Penicillin, X-rays, Post-it Notes, even
ice cream cones were all serendipitous "accidents." From these "happy accidents"
came a world of good – innovations that changed things. In the mid-‘90s, no one could
have predicted the success of the Zumba program, not even Alberto "Beto" Perez, who
created the Zumba program, in what many have called a true "happy accident."
The Original "Fitness-Party"
As a fitness instructor in his native Cali, Colombia, Beto’s life took an unexpected
turn one fateful day in the mid-‘90s when he darted off to teach an aerobics class
and forgot his traditional aerobics music. He improvised using his own mix of music
from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously,
he created a new kind of dance-fitness, one that focused on letting the music move
you (instead of counting reps over the music). Energy electrified the room; people
couldn’t stop smiling. His class loved it! And on that day, a revolutionary new fitness
concept was born – the Zumba Fitness-Party™.
Zumba Fitness: The Company
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through
a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto
Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic
dance-fitness class to the masses. The three Albertos formed an alliance and created
a business, calling it Zumba Fitness. They trademarked the word Zumba® and set a
goal to expand the brand all over the world. First came the DVDs, then the infomercial
– which introduced the Zumba Fitness-Party to the public on a wide-scale basis –
then came the demand for Zumba classes and Zumba Instructors. That’s when the company
took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned
a full-fledged Zumba Academy™ to license Zumba Instructors to teach Zumba classes.
More expansion followed with the launch of Zumbawear™ apparel and accessories, music
CDs, and in 2008, one of the best-selling at-home fitness DVD series ever – the Zumba
Fitness® Total Body Transformation System – which starred Beto and introduced Zumba
Fitness’ newest stars, Tanya Beardsley and Gina Grant. In 2010, Zumba shook the ground
(once again) by being the first branded fitness program to launch a video game on
all three major gaming platforms: Wii, Xbox, and PS3.
From "Happy Accident" to Worldwide Phenomenon
Fast forward to today, the Zumba program is now taught in gyms and studios all over
the world to millions of Zumba enthusiasts. And as the program continues to evolve
– from its humble beginnings, to a global movement, to a way of life – its growth
has only deepened our commitment to providing accessible fitness, without the strain,
without the sacrifice, just the pure joy of a party.
So, whether it’s a life-saving drug or a new kind of dance-fitness, a "happy accident"
can move you in a new direction and change your life forever. That’s what happened
to us. And now we look forward to sharing the Zumba program with you.
At Zumba Fitness, LLC, our vision is to fill the world’s empty rooms with Zumba classes.
Working hand-in-hand with our most dedicated Zumba Instructors (called ZIN members),
together, our goal is to spread the philosophy of dispelling sacrifice and of loving
everything you do, even your workout.